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The term marketing communications refers to a type of “messaging” used to communicate with a certain market or markets. The goal of marketing communications is to compel the market or audience into thinking a particular way, behaving in a certain manner, or feeling compelled to purchase a specific product or service.
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A professional technical writer engages in technical and business writing to produce clear and concise documentation.
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A policy is a deliberate system of principles to guide decisions and achieve rational outcomes. A policy is a statement of intent, and is implemented as a procedure or protocol. Policies are generally adopted by the Board of or senior governance body within an organization whereas procedures or protocols would be developed and adopted by senior executive officers.