Melanie A. Martin
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  • Marketing Communications

    Posted on 2016-02-19 by melanie martin in Expertise | Comments Off on Marketing Communications

    The term marketing communications refers to a type of “messaging” used to communicate with a certain market or markets.  The goal of marketing communications is to compel the market or audience into thinking a particular way, behaving in a certain manner, or feeling compelled to purchase a specific product or service.

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  • Technical Documentation

    Posted on 2016-02-10 by melanie martin in Expertise | Comments Off on Technical Documentation

    A professional technical writer engages in technical and business writing to produce clear and concise documentation.

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  • Editing

    Blog and Newsletter Writing

    Posted on 2015-07-21 by melanie martin in Expertise | Comments Off on Blog and Newsletter Writing
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  • Policies and Procedures

    Posted on 2015-07-21 by melanie martin in Expertise | Comments Off on Policies and Procedures

    A policy is a deliberate system of principles to guide decisions and achieve rational outcomes. A policy is a statement of intent, and is implemented as a procedure or protocol. Policies are generally adopted by the Board of or senior governance body within an organization whereas procedures or protocols would be developed and adopted by senior executive officers.

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  • Media Relations

    Posted on 2015-07-21 by melanie martin in Expertise | Comments Off on Media Relations

    Media relations, or public relations, includes those aspects of communications that appeal to a broad audience or audiences. Meeting the informational needs of audiences is key in today’s fast-past, information-driven world.

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  • Corporate Communications

    Posted on 2015-07-21 by melanie martin in Expertise | Comments Off on Corporate Communications

      Corporate communications is a set of activities used to manage and orchestrate all internal and external communications of an organization.

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  • Ghostwriting

    Posted on 2015-07-21 by melanie martin in Expertise | Comments Off on Ghostwriting

    A ghostwriter authors books, manuscripts, screenplays, scripts, articles, blog posts, stories, reports, whitepapers, or other content that is credited to another author.

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  • Proofreading and Editing

    Proofreading and Editing

    Posted on 2015-07-21 by melanie martin in Expertise | Comments Off on Proofreading and Editing

    Proofreading and editing are very essential aspects of the development of quality communication materials.  All documents should be “proofed” carefully, or closely edited or scrutinized by objective eyes–(use em dash here) eyes that have not authored the work.*

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  • Interviewing

    Posted on 2015-07-21 by melanie martin in Expertise | Comments Off on Interviewing

    An interview is a conversation between two or more people where questions are asked by the interviewer to elicit facts or statements from the interviewee.  Interviews are a standard part of qualitative research.  An interview is a conversation between two or more people where the interviewer asks questions of the interviewee(s) to elicit facts, opinions, or statements.

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  • Speech Writing

    Posted on 2015-07-21 by melanie martin in Expertise | Comments Off on Speech Writing

    *Melanie has served as a speech writer for several high-level corporate executives, ensuring that content best reflected the speaker’s intent and delivered a compelling message to the audience(s).

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  • Recent Posts

    • SEO-driven Marketing
    • Marketing Communications
    • Technical Documentation
    • Blog and Newsletter Writing
    • Policies and Procedures
    • Media Relations
    • Corporate Communications
    • Ghostwriting
    • Proofreading and Editing
    • Interviewing
    • Speech Writing
    • Developmental Editing
    • Streams of Tears: The Heartache of Divorce
    • My Name’s Olivia: How I Survived Eighth Grade
    • Publications
    • Bigotes, el raton negro y blanco – en el zoologico (Spanish Edition)
    • Whiskers, the Black and White Mouse – At The Zoo
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