Blog Post Archives

The term marketing communications refers to a type of “messaging” used to communicate with a certain market or markets.  The goal of marketing communications is to compel the market or audience into thinking a particular way, behaving in a certain manner, or feeling compelled to purchase a specific product or service.

A professional technical writer engages in technical and business writing to produce clear and concise documentation.

A policy is a deliberate system of principles to guide decisions and achieve rational outcomes. A policy is a statement of intent, and is implemented as a procedure or protocol. Policies are generally adopted by the Board of or senior governance body within an organization whereas procedures or protocols would be developed and adopted by senior executive officers.

Media relations, or public relations, includes those aspects of communications that appeal to a broad audience or audiences. Meeting the informational needs of audiences is key in today’s fast-past, information-driven world.

  Corporate communications is a set of activities used to manage and orchestrate all internal and external communications of an organization.

A ghostwriter authors books, manuscripts, screenplays, scripts, articles, blog posts, stories, reports, whitepapers, or other content that is credited to another author.

Proofreading and editing are very essential aspects of the development of quality communication materials.  All documents should be “proofed” carefully, or closely edited or scrutinized by objective eyes–(use em dash here) eyes that have not authored the work.*

An interview is a conversation between two or more people where questions are asked by the interviewer to elicit facts or statements from the interviewee.  Interviews are a standard part of qualitative research.  An interview is a conversation between two or more people where the interviewer asks questions of the interviewee(s) to elicit facts, opinions, or statements.

*Melanie has served as a speech writer for several high-level corporate executives, ensuring that content best reflected the speaker’s intent and delivered a compelling message to the audience(s).