Corporate communications is a set of activities used to manage and orchestrate all internal and external communications of an organization.
This type of communication is designed to create and arouse favorable point of view among various stakeholder audiences on which the company depends–employees, investors, the media, and the community.
Communicating well at the corporate level delivers a strong “message” to the audiences. The goal of the message is to be consistent across all audiences, so as to seamlessly deliver coherence, corporate opinion, and, mostly, credibility.
Well-executed corporate communications help organizations explain and promote their mission and values to all stakeholders. The concept of corporate communications is an integral part of linking all audiences to the organization.